Brand Engineer

About the role

TL;DR - We're seeking an exceptional Brand Engineer to build the tooling that makes AI-native brand production actually work at scale. You might be a full-stack product engineer, or you might be a design engineer - here you’ll be someone who builds real infrastructure specifically in service of brand and creative output, working alongside brand designers who owns taste and direction.

Why Lovable?

Lovable lets anyone build software with plain English. Solopreneurs to Fortune 100 teams use Lovable to transform raw ideas into real products - fast. We're at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, solve complex problems, and bring their dreams to life. And we're just getting started.

We're a small, talent-dense team building a generation-defining company from Stockholm. We value high ownership, high velocity and low-ego collaboration. We seek people who care deeply, challenge us, and are driven to build something of lasting impact.

What we're looking for

- Solid engineering fundamentals - you have a track record of building, shipping, and maintaining real full-stack software

- Genuine interest in AI generation systems (image/video models, fine-tuning, prompt pipelines) as a technical problem, not just as a user

- Experience translating scrappy explorations into production-ready systems

- Some design sensibility is a strong plus - you don't need to be a designer, but you should be able to tell when output is off-brand without needing it spelled out

- Comfortable building for a function with no internal precedent - you'll be making calls with no playbook to lean on

- You’ll push the boundaries of what's possible with generative pipelines the way our Design Engineers push the boundaries of the web

What you'll do

In one sentence: Build and own the systems that let AI-native brand production run at scale, reliably.

- Build pipelines connecting image/video generation APIs, internal tooling, and the systems brand and marketing already use (Lovable, Design tools, CMS, the marketing site, Slack)

- Build internal apps for the brand team - plausibly on Lovable itself, which is both a good dogfooding story and just the fastest way to do it

- Own reliability and versioning for the AI-generation system so brand output doesn't silently drift in quality or style over time

- Work closely with a Brand Designer who owns taste and direction - you're building the system that lets their judgment scale, not just executing tickets

- Constantly evaluate new models, APIs, and generation tooling as the landscape moves, and rebuild pipelines when something better comes along

Our tech stack

Lovable is built with tools that both humans and AI love:

- Frontend: React, Tailwind

- Backend: Golang and Rust

- Cloud: Cloudflare, GCP, AWS, many LLM and generation providers

- DevOps & Tooling: GitHub Actions, Grafana, OTEL, infra-as-code (Terraform)

And always on the lookout for what's next - especially in image/video generation APIs and pipelines. You’ll build custom tools in chorus with Lovable, while also contributing to Lovable upstream.

How we hire

1. Fill in a short form then jump on an intro call with a recruiter.

2. Show us some of your work you're really proud of.

3. Show us how you approach problems during several technical interviews.

4. In some cases, we may opt to do paid trial work.

About your application

- Please submit your application in English - it's our company language so you'll be speaking lots of it if you join.

- We treat all candidates equally - if you're interested please apply through our careers portal.